The Free Coffee Box Story
What is Free Coffee Box?
A monthly curated coffee subscription of the finest coffee roasts from around the world.
We're on a mission to delight our members by enabling them to experience a variety of the finest coffees from all over the world in portable single serve pour over format.
Everyone Loves a Good Origin Story
Now we're spreading the love for pour over coffee all across the U.S.
Our story begins in the 1950s, long before founder, Masa Higashida, thought about starting a coffee company, let alone a coffee subscription service. That was when his father opened a small coffee shop in Hakata city, located in the Fukuoka region of Japan. He called the shop US Coffee and designed the logo in a familiar Japanese calligraphy style. The innovative logo features the letter ‘U’ as a cup, with ‘S’ as the handle. While the shop is no longer there, we adopted the logo for Free Coffee Box.
Twenty years later Masa’s father moved the family to Nagoya and Masa’s elder brother inherited the quaint coffee shop. In 2010, Masa moved his own familiy to the United States, and he’s been brewing up (pun intended) a plan to help Americans enjoy the taste of pour-over coffee ever since.
Like many people who grow up in Japan, Masa developed a taste for coffee made using the traditional pour-over brew method because it offered a clearer and superior taste. In Japan, consumers drink over a billion cups of single serve pour-over coffees each year.
He wanted to come up with a creative way to allow pour-over enthusiasts and devotees to enjoy pour-over coffee with the same convenience as any other kind of coffee. That wouldn’t happen with an exclusive coffee shop; Masa wanted to reignite the charm of making delicious coffee by hand. And that’s how he came up with the concept of Free Coffee Box: a subscription service that delivers coffee in single-serve pour over packets.
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